Article Marketing Real Numbers
Saturday, April 2nd, 2011Most of my article directories are set up in conjunction with a full site as a way of adding regular niche related content to those sites. One is set up in its own sub-domain space. This is my general article directory and is somewhat of a mirror of the Submit Your Article site. The category list is the same as SYA and I accept articles in all categories to this directory. All of my SYA authors should have content published in this directory.
My article directories are all in the range of eight months old at this point. This general directory has accepted nearly 30,000 articles in that time. I have a site map script that generates a sitemap for the directories and these have been submitted to Google. In addition, I ping through a number of pinging services offered by Ping-O-Matic whenever I add content to the directories. I also promote my sites through directory submissions and other common means.
The sub-domain site is easy to track because all of the content is part of the article directory. I have alluded to trends that I see there in my previous posts, but have not provided any concrete numbers. The numbers border on embarrassing but I would expect them to be in line with many of the smaller article directories to which your content is submitted. I had not paid close attention to the number of articles indexed before the Panda/farmer update to the Google algorithms. I didn’t check immediately after for a couple of weeks until I came to realize the effect that it might have on my sites.
When I first put up the sitemaps, before the update, there were about 480 titles indexed by Google. I don’t know what the low point was, but when I checked a couple of weeks after the algo update there were on the order of 70 titles in Google’s index. Today, when I checked there were 766 titles listed as indexed. Google is indexing/reindexing content on the article directory sites! This is good news for the article marketing community.
I ran across an interesting post on the subject of the farmer update by a lady known as ThePotPieGirl. I was going to call attention to this post earlier, but all I could get at the time was a 403 Forbidden error. This seems to be a well researched post and has drawn many comments. I think that it is well worth the few minutes that it will take to read this post.
Ultimately, the Panda/farmer update is about quality. It does seem to me that farmer can have a dual meaning in regard to article marketing. When man first transitioned from the hunter/gatherer culture to the producer culture he had to learn how to farm efficiently. He soon learned that for crops to do well he need to cultivate the crops rather than just throwing the seeds into the wind and hoping for the best. This meant saving the best quality seeds for the new crops and planting in places where the seeds had a good chance to grow and flourish. It also meant caring for the crops from planting to harvest by making sure that there was enough water and reducing competition for the real crops.
The analogy that I see to article marketing would indicate that you need to start with a quality article that gives the reader some good information on your subject. An article is not a sales letter. Then, if you want the article to bare maximum fruit, a little nurturing along the way would be a good plan. This would include building some second tier links to your articles through bookmarking, pinging, and submitting your author RSS feed to the feed sites. Writing the article is the first step. Going the extra mile to improve the chances that your article is indexed should be worth a few minutes of your time. Submitting your author RSS feed to some feed sites is a one time effort. Pinging that feed through a service like Ping-O-Matic takes only a few seconds once it is set up. Bookmarking your URLs may take a couple of minutes, but could be stronger than the feed options. I have included a +share button on your article pages to facilitate bookmarking your articles.
Thank you for your content and I wish you all great success in your endeavors.